SEO
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) the science of search as it relates to marketing on the Internet. It involves the hidden code beneath a Website's exterior and the content that is visible to all visitors. It is an intricate blend of many variables. The overall objective of Search Engine Optimisation is to increase Web visitors by ranking high in the results of searches using the most appropriate keywords describing the content of your site.
There are no Search Engine Optimisation secrets -- just ranking and placement methodologies to follow in order to beat the desired competition and obtain a high ranking for desired keywords. Search Engine Optimisation never rests, much like your competition.
Learn more about the Search Engine Optimisation Services offered or Contact Us to Schedule a Free Consultation.
Search Engine Optimisation Step 1 - Keyword Analysis
Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign. Click Optimiser’s keyword analysis program takes the "guess work" out of determining which keyword phrases you should be targeting.
The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.
Click Optimise will analyze your Website log files and perform a comprehensive competitive analysis using our Web analytics technology to identify the most effective keywords for your search engine positioning campaign.
Search Engine Optimisation Step 2 - Competitive Analysis
The competitive analysis phase of the search engine Optimisation process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective keywords for your Website, Click Optimise will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords.
This phase of the search engine Optimisation process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.
Search Engine Optimisation Step 3 - Content Enhancement
Once effective keywords have been agreed upon and a strategy has been formulated for outperforming competitors Click Optimise will perform the content enhancement phase of the search engine Optimisation process.
As the title implies, content enhancement involves the modification of Website content. During this phase of the process, Click Optimise will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.
Since the end goal of the search engine Optimisation process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. Click Optimise has the experience to construct site content in a search engine friendly format.
Search Engine Optimisation Step 4 - Code Enhancement
Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem they are not yet complex enough to read all content that the Web browsers display. While Flash, JavaScript, DHTML, and framing technologies may look great to the end user they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.
Even if your site has been programmed in pure, easy-to-read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.
Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine Optimisation much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.
Click Optimise has the experience to make your code work with your content rather than against it.
Search Engine Optimisation Step 5 - Link Enhancement
Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?
Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" with regard to search engine Optimisation. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.
Click Optimise works with you to help increase the number, quality and manner in which external sites are linked to your Website. We identify relevant sources for links, where they should direct traffic to, and how they link.
Search Engine Optimisation Step 6 - Code Implementation
Once the content, code, and link enhancement processes have been completed, the next step in the search engine Optimisation process is implementation. Click Optimise offers varying levels of implementation to address the individual needs of our clients.
Depending on level of access, Click Optimise can implement search engine Optimisation by accessing your Web servers and uploading the coded pages.
Click Optimise also offers the option of having one of our search engine Optimisation consultants implement the Optimised code on your premises. If the client chooses this option, a Click Optimise search engine Optimisation consultant will travel to your facility, implement code changes, and work with your Web team to train them on the details of updating content.
Click Optimiser’s search engine Optimisation consultants have years of experience working with content management systems, as well as shopping cart systems that can be the source of issues related to changes in content.
Search Engine Optimisation Step 7 - Web Page and Directory Submission
The final step in the search engine Optimisation process is to make sure that each of the newly Optimised pages is included in the indices of all the relevant search engines.
Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. Click Optimise ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and as relevant as possible. Proper directory submission is critical for search engine success.
Organic Search Engine Optimisation Company Merit Solutions
Click Optimise understands that the majority of visitors to your site will come from search engines. The top three - Google, Yahoo, and MSN refer more than 90% of all search engine traffic.
Using proven strategies that we have honed through managing numerous SEO campaigns, Click Optimise has established itself as an expert on organic search engine Optimisation. The approach we take to organic search engine Optimisation is completely free from black hat tricks that can get your Website penalized or banned from the search results. Our approach will ultimately create a Website of higher quality that will not only capture traffic from the search engines now, but will rank for years to come.
How do we do it? Using our wealth of Search Engine Optimisation knowledge we work to attract links to your site. This causes it to rank at the top of the search engines due to link popularity increases. We can build (or rebuild) your Website filling it with captivating content that is Optimised for both user experience and to rank high in search engine results.
What makes our organic SEO service unique is our expertise. We want to engage visitors to your Website and give them experience that makes them return frequently. With every new page we produce for your site the fabric of your brand will grow larger and your site will establish a greater presence for itself on the Internet. Through Organic Search Engine Optimisation we will increase your company's visibility and online reputation.
Search Engine Position Ranking Reports
With over 650 Million Searches per Day how will you ensure that your current or potential customer finds you? Ultimately the Websites that appear in the top of search results will dominate customer retention and acquisition.
Competing with other Websites for a top position and improving your site's search engine ranking isn't easy. Without the right tools it's virtually impossible. Click Optimise utilizes market-leading reporting tools to research and improve your Website's ranking on all of the major search engines. Our search engine ranking report includes a search engine visibility dashboard, and trend graphing and essential off-site metrics. All of these tools are used to assess your site's current position, ranking potential and to increase your company exposure.
Our Ranking Reporting allows us to help you:
1. Report your search engine ranking for multiple terms on all of the top engines
2. Target a large group of keywords that are relevant to your site
3. Better Optimise all Web pages to achieve top search engine results
4. Submit new and existing URLs to all major search engines
5. Analyze your Website conversions using our Analytics Tools
To obtain your Ranking Report please Schedule a Free Consultation.
